Determine Your Share of Voice Online
As marketing focus and spend moves online, advertisers, PR departments, and agencies need to understand the quantitative and qualitative impact of their efforts on what's being published about the brand on news sites, in the blogspshere, and across the entire Web. Is the brand getting as many mentions as its top competitors? What attributes are most associated with the brand versus its competitors?
An increased share of voice can lead to an increased market share and there are two ways to increase share of voice: 1) spend more money or (2) spend the money you have more cost efficiently and effectively. GoGlobal! has a fast, cost-effective, and accurate way to determine your brand's share of voice in the U.S., U.K., and all major markets around the world. GoGlobal also helps companies not only to understand their online SOV, but to increase their online share of voice to drive sales efficiently.
What is share of voice (SOV) and why is it important? Share of voice is a brand or company's share of competitive marketing messages in their primary market. A brand or company's online share of voice is the exact number of online mentions, total impressions, and percentage of impressions your brand receives when people search for and read articles about you and your competitor's products or services. Knowing it is key to understanding the effectivenss of your advertising, public relations (PR), and overall online marketing efforts in generating coverage, mindshare, and the attributes you want your primary target to associate with your brand. Most importantly, it's about driving sales.
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